A LOOK BACK AT 50 YEARS OF AGENCY HISTORY AGENCY REPORT COVERED IT, FROM DUAL-ACCOUNT NETWORKS TO MERGERS CREATING TODAY'S GIANTS (PART 3 OF4 )

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1969 "Biggest deal in agency history" as Burnett acquires major agency parts of London Press Exchange.

$19 million Alka-Seltzer to DDB from Jack Tinker & Partners (an Interpublic unit).

1970 D'Arcy Advertising merges with MacManus, John & Adams.

Top 60 agencies reduce payrolls by 1,561 people, an average of 26 employees per shop, from January through December, mainly due to depressed economy.

Ogilvy buys Los Angeles agency Carson/Roberts, which bills $33.3 million.

SSC&B buys 49% of Unilever's in-house overseas agency network, Lintas.

1971 Leo Burnett, agency founder, dies.

DDB buys chain of department stores, as agencies begin to diversify holdings.

1972 Interpublic scoops up Campbell-Ewald Co., long-time Chevrolet shop; McCann, sister agency within Interpublic, continues on Buick.

1973 AA begins Agency of the Year award, goes to Cunningham & Walsh.

Noteable gains in top 10: JWT up $73 million; Y&R up $86.5 million and BBDO up $58.5 million, spurred by international business.

1976 AA reports ranking of agencies by gross income because "most agencies recognize gross income as a more meaningful yardstick of performance."

$25 million Burger King account from BBDO to JWT.

Ogilvy buys Scali, McCabe, Sloves andCole & Weber.

John Orr Young, co-founder of Y&R, dies.

1978 Bates acquires Campbell-Mithun, Minneapolis.

Interpublic buys SSC&B, including its 49% ownership of Lintas, in largest acquisi

tion in agency history.

1979 JWT still on top in gross income; agrees to buy Hill & Knowlton, largest PR agency.

Largest account shift occurs as BBDO loses Chrysler's Dodge and Y&R its Chrysler/Plymouth division ($135 million total billings), to Kenyon & Eckhardt; Y&R gains Ford parts and Lincoln-Mercury divisions, $65 million in billings K&E gave up.

$85 million Miller Brewing to new agency Backer & Spielvogel, formed by former McCann executives, from McCann.

1980 Y&R knocks JWT out of AA's top spot, with worldwide gross income of $340.8 million.

1981 Bates acquires William Esty Co., with income of $66.8 million on billings of $445 million.

$45 million American Airlines account resigned by DDB, goes to Bozell & Jacobs.

1982 Bates moves into No. 2 slot from No. 5 due to Esty buy.

Dodge back to BBDO from K&E.

Saatchi & Saatchi, London, acquires Compton Advertising and forms Saatchi & Saatchi Compton Worldwide.

William Bernbach dies.

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