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NOW THAT'S A BIG NEW YORKER

Published on .

A Pizza Hut spot poking fun at Hillary Rodham Clinton's possible U.S. Senate bid created a tidal wave of free publicity. Politicos claimed the spot, from BBDO Worldwide, New York, was a ploy to make the candidate look bad, but Pizza Hut claimed, with the Yankees in the World Series, it was a lucky time to tout its Big New Yorker pizza.

With the Yankees in the World Series, the marketer decided to break the spot

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