Charged with creating one umbrella campaign for several M&M/Mars miniature candy bars aimed at different demographic audiences (AA, April 13), BBDO
Worldwide, New York, came up with the unifying device of the fictional Mini family. In this four-page ad breaking in September magazines, each Mini member enjoys the candy of his or her choice under the theme line "The perfect little snack." Twix, 3 Musketeers, Milky Way Lite and Snickers miniatures are featured. Art directors/copywriters: Rick Midler and Will Boudreau.