Inspired by African artifacts and fabrics that Snyder has collected, one spot features a graphic ink-and-brush watercolor style composited over backgrounds of handmade paper to add texture and simulate a batik look. "It took seven days to create the world, but we can change the way you look at it in 10," says the VO. A second spot uses a more abstract computer-generated style that distorts images-including live action footage of an African tribal dance-to give them a liquid feel.
Animation credits to John Ryan and Steve Walker at Designefx, with music by Acous-tech, both Atlanta. Additional agency credits to creative director Jim Paddock and producer Chris Sigety.