Sprint Corp. and Blockbuster Entertainment on Friday will begin offering free CD-ROMs that provide Sprint's Internet Passport software in more than 3,200 Blockbuster stores nationwide. The Blockbuster Edition of Sprint Internet Passport, which offers 30 days of free access, delivers users directly to a special Blockbuster home page on the Web. Blockbuster and Sprint will support the launch with a print and broadcast advertising blitz in more than 50 cities. J. Walter Thompson USA, San Francisco, handles. Last month, Sprint formed a strategic alliance with Blockbuster parent Viacom.
Copyright November 1996, Crain Communications Inc.