Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

In regard to your article, "Pair of horrors menace marketers" (about lack of tie-ins for horror movies, AA, Nov. 7), I thought you would be interested in this creative execution that Silk Cut ran opposite the "Frankenstein" ad in the center of Time Out's film section.

This idea follows others we have produced for Silk Cut to run opposite ads for "Edward Scissorhands," "Dracula" and "Wolf." We have found that this approach works well for the brand amongst a very discerning and advertising literate audience.

Long live horror movies.

Moray MacLennan

Saatchi & Saatchi



Most Popular
In this article: