A CUTTING TIE-IN

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In regard to your article, "Pair of horrors menace marketers" (about lack of tie-ins for horror movies, AA, Nov. 7), I thought you would be interested in this creative execution that Silk Cut ran opposite the "Frankenstein" ad in the center of Time Out's film section.

This idea follows others we have produced for Silk Cut to run opposite ads for "Edward Scissorhands," "Dracula" and "Wolf." We have found that this approach works well for the brand amongst a very discerning and advertising literate audience.

Long live horror movies.

Moray MacLennan

Saatchi & Saatchi

Advertising

London

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