PONTIAC: GM's Pontiac division sponsored a task around its Solstice roadster and made 1,000 of the first cars built available to pre-order. The cars sold out in the first 41 minutes after the episode aired.
CREST: In one of the show's first major success stories, P&G sponsored a task around its new Crest Whitening Expressions toothpaste, resulting in the "highest level of online interest in a single product launch in P&G history," the company said. Crest.com attracted more than 800,000 hits in the first two hours alone and 4.7 million hits in the first week.
DOMINO'S: Domino's Pizza sponsored a task in which teams developed and sold a new pizza. Both teams ended up creating meatball pizzas-a product that Dominos wasn't selling, but one that rival Papa John's unveiled in local spot ads it bought in 64 major markets during the episode.
DAIRY QUEEN: As part of the chain's 20th anniversary for its Blizzard product, contestants were asked to create a mascot. But because there are no Dairy Queens in Manhattan, no stores or products were ever shown, only the company's logo. But a contest launched around the episode generated 600,000 entries online.