Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Target Stores is "daring" engaged couples to enroll in Club Wedd, its new bridal registry program. In a 30-second spot, created by Bates Southwest, Houston, daredevil couples tie the knot bungee jumping, scuba diving and skydiving-making the connection that the "truly bold and unafraid" register with Target. The spot is tagged "Dare to get the things you want." Other aspects of the campaign include in-store advertising, circulars and print.
Most Popular
In this article: