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A DARING PROPOSAL

Published on .

Target Stores is "daring" engaged couples to enroll in Club Wedd, its new bridal registry program. In a 30-second spot, created by Bates Southwest, Houston, daredevil couples tie the knot bungee jumping, scuba diving and skydiving-making the connection that the "truly bold and unafraid" register with Target. The spot is tagged "Dare to get the things you want." Other aspects of the campaign include in-store advertising, circulars and print.
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