NEVER A DULL MOMENT: FALLON MCELLIGOTT -- AGENCY RATING: 2-1/2 STARS

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It was another active year for Fallon McElligott, marked by visually arresting work, new business wins and a touch of Miller Lite controversy. The long-awaited London office opened, and won Lee Jeans' European business in the process. The agency also bolstered its nascent New York office with the hiring of former Wieden & Kennedy star Jamie Barrett as creative director and former Bartle Bogle Hagerty executive Alison Burns as president. Former BBDO West Creative Director David Lubars replaced Bill Westbrook as the agency's top creative in Minneapolis.

Billings increased a reported 8% to $525 million, driven by new work from Nordstrom's, Qualcomm, Georgia-Pacific and John Nuveen & Co. On the loss side, the agency resigned Jim Beam Brands.

As for creative work, it was a solid if not standout year. Its Miller Lite campaign finally won creative recognition in Cannes, just months before the client admitted the ads weren't working on the sales front. Even its executionally sharp work for United Airlines and BMW lacks a conceptual punch.

LOOKING AHEAD

On the creative front, it's too soon to judge the impact of Messrs. Lubars and Barrett. The agency will continue building its London and New York offices,

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