A&F rebuffs MADD on catalog

Published on .

Abercrombie & Fitch, Reynoldsburg, Ohio, rejected a Mothers Against Drunk Driving request to recall its Back to School catalog, which includes a Drinking 101 section, drinking game and recipes for alcoholic "shooters." A&F said its quarterly chronicles campus life and the company does not condone underage drinking. MADD called the issue a "blatantly irresponsible piece of marketing."

Copyright July 1998, Crain Communications Inc.

In this article:
Most Popular