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Published on .

A butterfly flutters by as Louie Armstrong sings about a trip to the moon on gossamer wings, in a $10 million campaign breaking this week for E&J Gallo Winery's new Gossamer Bay. The midprice varietal is the second Gallo brand not using the family name on the label. Citron Haligman Bedecarre, San Francisco, created the spots, which were filmed by Joe Pytka.
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