Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

A voice reminiscent of a friendly, female HAL computer and Web inspired graphics tempt surfers to visit online community the Globe.com in this spot from Kirshenbaum Bond & Partners, New York. This spot is part of the Globe.com's first TV campaign, which airs on national cable TV stations including CNN, Comedy Central and ESPN, followed by a network TV campaign in April. Out of an $8 million campaign budget, the chat and community site said it would spend $2.4 million on banners ads on Excite, Playboy, Yahoo! and other sites.
Most Popular
In this article: