DRUMMING UP SALES: The Gap, chided by Wall Street over marketing missteps in the fall, turned to Boston startup shop Modernista! and its in- house agency for a half dozen holiday spots. The campaign, primarily aimed at adults, combines visual effects such as these Gap-clad actors floating through space. Other spots show young people in a slow motion snowball fight, accompanied by the tune of "The Little Drummer Boy."
LET IT SNOW: Forget trips to see Santa. If Kmart Corp. is right, then parents should start reading into their kids' snow creations for holiday gift-giving hints. The mass retailer turned to Campbell Mithun Esty, Minneapolis, for the four spots touting its toys, treats and trimmings that started airing last week. Art director: Ann Brimacombe; Copywriter: Jay Caskel.
A SMART COOKIE: Nabisco urges everyone in Whoville to not be a Grinch and to stock up on its crackers brands for the holiday with a tie-in promotion with the Universal Studios' "How The Grinch Stole Christmas." J. Walter Thompson, Chicago, handles. Art Director: Mark Westman; Copywriter: Angie Evans.
SEALED WITH A STAPLE: The "Snowbot," a robotic salesman, works the floor at a Staples store. He can sell customers anything, except for the fax machine. "No, I love her!" he shouts at an inquiring customer, clutching the machine to his tin-can breast. From Cliff Freeman & Partners, New York. Arthur Bijur, exec creative director; Adam Chasnow, copywriter; Jason Gaboriau, art director.