CNN bars telecom ad" data-title="Advertising Age">

CNN bars telecom ad

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CNN is refusing to air a TV commercial created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG for the Long Distance Coalition, a group that includes AT&T, MCI and Sprint, and the Consumer Federation of America. CNN cited a new corporate policy against accepting advocacy ads relating to the telecommunications legislation, which favors deregulating cable rates and easing restrictions on media ownership, among other things.

"CNN and Turner are very pro-legislation, so they obviously wouldn't want to run a spot that's against it," said Brad Stillman, director of CFA. "This makes our theoretical concerns about media concentration a concrete reality."

The 30-second spot, which urges people to "Say no thanks to Congress' telecommunications bill," was to launch on CNN Thursday night.

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