Levi ties to she things" data-title="Advertising Age">

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Levi ties to she things

Published on .

To reach a young female audience, Levi Strauss & Co.'s jeans for women next week sponsors London Records' release of a compilation CD of leading female artists and a two-hour Nov. 4 and 5 MTV special, "Ain't Nuthin' But a She Thing." Proceeds from the CD sale will be donated to women's causes.

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