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Bacardi & Martini USA celebrates the nightlife in a new print execution for fast-growing Bacardi Limon citrus rum. The popularity of Limon helped boost sales of the Bacardi rum family by 2.4% in 1998 to 6.8 million cases, making it the biggest spirit brand in the U.S., according to industry newsletter Impact. Yo ho ho. Ammirati Puris Lintas, New York, handles. Art director: Barbara
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