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A MATTER OF CARING

Published on .

Is it, do you suppose, within the realm of possibility to once and for all lay to rest this utter contradiction?

If "They could care less," that means there is still a capacity for diminished caring. If Schering-Plough HealthCare Products [marketer of Drixoral] here means-as I suppose the do-that the flu virus cares not, they should say so: "They could NOT care less."

This then would mean what the copy seems to want to mean, which is that the virus is incapable of any further lack of care.

Jerry Dyer

Communications manager

Topflight Corp.

York, Pa.

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