A.Media casts wider net in Asian market

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A.media, publisher of A. Magazine, will debut its new Web site, A.Space (www.a-space.com), in May.

The new site is meant to leverage A.Media's brand and content with its existing marketing partners. A.Media acquired Monkey King Media, a Web architecture company, in December.

A.Media provides marketing services such as event marketing and creative consulting, says Ad Director Karen Wang. A. publishes six times a year and claims a circulation of about 180,000.

Jeff Yang, founder and CEO, says A.Media also plans to step up its market research, PR and community outreach through a partnership with "a premium multicultural agency" in the near future.

A.Media is "practically the only viable source of information" on the Asian market, contends Sandra Nicholls, corporate advertising supervisor at Ford Motor Co. Ford is a major sponsor of A.Media's "Building Bridges," a three-year-old marketing event.

MANY CULTURES, DIALECTS

Ms. Nicholls notes that A.Media reaches a broad segment of the market.

"In the Asian culture there are so many cultures and dialects, and lots of publications that focus on narrow communities," says Ms. Nicholls, who cites Black Enterprise as an example of an African-American print option with a broad readership base.

"Unlike the African-American and Hispanic markets where there are several choices, there are very few that reach a broad target in the Asian market. That's why we use A. Magazine."

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