A new medium: Ads to walk on

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Market Media Inc., a new subsidiary of North Dighton, Mass.-based BPI Packaging Technologies, has entered into a contract with Winn-Dixie Stores of Florida to install its Floor Focus Ad-Tiles in the chain's 1,217 supermarkets. The full-color, semi-permanent advertising messages will be strategically placed throughout store floors at the purchase decision points. Market Media will handle ad sales. BPI, a manufacturer of plastic bag and film products, estimates the tiles could generate up to $15 million in annual sales by the end of 1996. It did not identify advertisers that will use the tiles.

Copyright July 1995 Crain Communications Inc.

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