Bates' creative remained lackluster, although it launched a well-received campaign for Hyundai Motors. Bates made moves in 1998 to boost its creative ranks; John Fawcett, the former chairman of George Patterson Bates, Sydney, moved to New York to become worldwide creative director, charged with raising the bar worldwide. Bates also sought to boost its specialized capabilities. It promoted John Marchese to president of 141 Integrated Communications and named Kevin Coyne exec VP-director of new media and new technologies, charged with building interactive offerings.
Bates remains takeover bait in the eyes of observers, and reportedly remains in