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A REAL SLICE OF LIFE

Published on .

AllFirst Financial tries some slice-of-life advertising -- literally -- for its rebranding campaign. TV spots, all tagged "Be First," show a small-business owner checking out office space, a couple remodeling and a bank client trying to conquer his slice on the tee. From Gray, Kirk/VanSant, Baltimore, the advertising started last week in Maryland, Pennsylvania and Washington. AllFirst
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