ON A ROLL: ANN BROWN

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Ann Brown landed at cable TV's Fox Family Channel three years ago, after several years in promotions and marketing at NBC and Saatchi & Saatchi, where she sold sponsorships for the 1992 Olympics. As VP-advertiser marketing, Ms. Brown creates marketing and promotion programs surrounding advertiser's media packages.

Age: 38.

Goal: To develop and implement a cross-platform marketing program linking multiple Fox/News Corp. properties together on behalf of a single advertiser.

Coup: Landing Wendy's as a participant in the Aug. 15. Fox Family Channel brand kickoff. Fast-food marketers are finally shedding their reluctance to join in cable TV promotions.

Prediction: The cable TV industry has the edge over network TV in marketing. Watch for broadcast networks to imitate cable's grass-roots promotion tactics and branding strategies in the scramble for viewers.

Secret weapon: Marketing partnerships. Off-channel resources [media, licensing, events] are prime tools for extending reach, adding value.

Tip: Go beyond established boundaries to establish multilevel partnerships. Don't be afraid to approach seemingly unlikely media partners to enhance advertiser deals.

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