ON A ROLL; BIG BREAK; LINDA MORGANSTERN

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Linda Morganstern arrived in 1990 to head Leo Burnett USA's new event marketing department. Dubbed "The Queen of Spring Break" for her pioneering work in college event marketing, she still uses a grass-roots approach at the agency.

Age: 54

Title: VP-director of event marketing, Leo Burnett USA, Chicago

Goal: Entrepreneurial-ize the agency with the spirit of event marketing.

Challenge:

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