Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Sports marketing experience led Bill Westbrook to organize the first-ever Sport Car Club of America street race, in downtown Minneapolis this July 6 and 7. The event will raise $1 million for kids with cancer.

Age: 30

Title: executive director, Children's Grand Prix

Tip: No sport can survive without a local fan base.

Opinion: Golf is overhyped. It's interesting only to other golfers.

Insight: Women's sports ought to break into new territory like rock-climbing and skill-driving, not basketball and baseball.

Prediction: Soccer will surge; hockey will struggle.

Pet peeve: Slow drivers in the left lane.

Most Popular
In this article: