Title: president, GGP, Corte Madera, Calif.
Opinion: Snowboarding is undervalued, it's about to boom. Girls are rapidly joining in.
Hot sponsorship areas/categories: computer software, communications equipment, apparel companies.
Insight: Corporate hospitality is becoming a huge business of its own as corporations rely on value-added perks instead of cash. Approach it as a specialty, related to premiums and incentives.
Tip: Sponsors need an early start for co-sponsor tie-ins.
Peeve: Marketing departments are starved for resources.