Insight: Long-term relationships between sponsors and events are the best way to maximize the investments of both sides.
Tip: Magazine event marketing tie-ins sell more ad pages and open the door to new audiences, with unlimited options to customize and add value for advertisers.
Opinion: Tennis is underrated in the U.S. Consumers worldwide rate it second only to soccer, and it's No. 1 in Australia. The sport's prize money has doubled in the last few years and new tennis stadiums are under construction around the globe.
Watch for: Growing synergies between golf and tennis. The two sports will grow and build upon one another.
Challenge: The need to be creative 24 hours a day, all year long, to constantly refine advertisers' needs and deliver customized options for event marketing.