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Published on .

Ferris Thompson sold sponsorships for beach volleyball, electronic entertainment and skiing before joining MCA's Universal Studios theme park unit.

Age: 37

Title: VP-marketing services, MCA Recreation, Burbank, Calif.

Goal: Deepening relationships with existing sponsors. Using integrated marketing and events to broaden and deepen ongoing programs.

Challenge: Using traditional media to promote non-traditional events.

Insight: One-of-a-kind experiences are the No. 1 consumer draw. Corporations want global relationships that translate internationally. Sponsorships must be exportable.

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