ON A ROLL;FRUITOPIAN

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Dee Hall nurtured local "TV merchandising" in national promotions during 11 years at Petry Television. In 1993, she linked with events veteran Ken Stern to create a promotion and events shop. Credits include last year's "image sampling" promotion introducing Coca-Cola Co.'s Fruitopia.

Age: 35

Title: Partner, Stern Hall, Chicago

Goal: Keeping momentum going by taking chances.

Challenge: Convincing clients to be efficient without cutting the creative heart and soul out of promotions.

Tips: Obey your instincts. Avoid participating in marketing strategies you're sure are wrong for the client.

Prediction: Killer creative ideas will be in demand again like never before.

Pet peeve: When clients' internal structures aren't adapted to integrated marketing.

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