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ON A ROLL;GAME PLAN

Published on .

Hope Neiman oversees marketing for Disney Interactive's entertainment products including video-games and computer games. Her latest effort: explosive videogame promotions for Disney's new "Toy Story" film.

Age: 39

Title: VP-marketing, entertainment

Goal: Building blockbuster promotions from entertainment synergies; exceeding expectations.

Challenge: Confusion caused by changing platforms and technologies in hardware and software.

Prediction: Girls will seek software of their own that's fast and challenging, not soft and cutesy.

Tip: Copycat entertainment software

Pet peeve: People with good instincts are so hard to find and radar is more valuable than ever.

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