ON A ROLL HENRY J. STERN

Published on .

Henry Stern oversees a park system that will bring in $29 million in revenue this year, up 155% from 12 years ago thanks to events and sponsorships. Last year's screening of Disney's "Pocahontas" in Central Park earned $1 million; this year brings a slew of new deals.

Age: 60

Title: New York parks and recreation commissioner

Motto: Imagine it, and it can happen.

Insight: The era of the couch potato is over. People want hands-on involvement, entertainment, stimulation.

Tip: Technology has spawned a demand for multimedia entertainment even at low-tech, outdoor events.

Pet peeve: Complaints. If the Second Coming took place in the park, people would complain.

In this article:
Most Popular