Title: President, Promo 1, West Caldwell, N.J.
Goal: Use family-oriented events to create turnkey sponsor opportunities; create network of ballooning events.
Tip: Sponsors need unique positioning within the event.
Hot spots: New, hybrid sports like beach soccer, giving unique sponsor identity. Local food festivals and fairs.
Beware of: Celebrity sports endorsers and problems as role models. Many pro sports figures aren't real heroes.