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Jeffrey Guice sold magazine advertising, then joined ActMedia and Muzak before becoming president of his own company, Publisher's Video Group in Darien, Conn., last year. The new venture aims to give magazine publishers promotion and advertising presence inside hotels through customized in-room programming. JazzTimes recently signed on to test a series of hourlong video programs showcasing music and interviews, with added-value options for advertisers.

Age: 39.

Insight: Hotels make money when customers hang out in their rooms, ordering food and using the minibar. It's a captive audience ripe for advertisers who can leverage their brands in entertaining ways.

Opinion: Despite the economy's buoyance, competition for advertising is higher than ever and magazines are desperate to find new channels of exposure.

Tip: Consumers want more customized, specialized programming designed for niche interests. We've developed an interactive culture demanding individualized news and entertainment.

Untapped: Female business travelers. Many women in their 30s are traveling now for business, but most advertising blatantly targets men. Also, business travelers armed with expense accounts are a hotter market than most realize.

Prediction: Magazines that can't find ways to add dimensions to their content beyond the printed page will die. Survival will depend on line extensions into new media, events and sponsored promotions.

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