Insight: Hotels make money when customers hang out in their rooms, ordering food and using the minibar. It's a captive audience ripe for advertisers who can leverage their brands in entertaining ways.
Opinion: Despite the economy's buoyance, competition for advertising is higher than ever and magazines are desperate to find new channels of exposure.
Tip: Consumers want more customized, specialized programming designed for niche interests. We've developed an interactive culture demanding individualized news and entertainment.
Untapped: Female business travelers. Many women in their 30s are traveling now for business, but most advertising blatantly targets men. Also, business travelers armed with expense accounts are a hotter market than most realize.
Prediction: Magazines that can't find ways to add dimensions to their content beyond the printed page will die. Survival will depend on line extensions into new media, events and sponsored promotions.