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Published on .

Joan Praiss helped line up 160 exhibiting companies for the third annual Philadelphia International Women's Show, co-owned by The Philadelphia Inquirer. The event drew more than 25,000 women.

Age: 45

Title: director of marketing, The Philadelphia Inquirer/Daily News

Insight: Sponsors want face-to-face contact with women, actually handing them materials.

Marketing to women hot spots: financial estate planning, preventive healthcare, convenience products and food.

Observation: Women haven't seen any evidence yet that the Internet will make their lives easier.

Peeve: Men don't realize how diverse women's lives have become.

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