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ON A ROLL JUDY HACKETT

Published on .

A broadcast TV veteran, Judy Hackett remembers when promotion got short shrift at TV networks. Now, balloon fests and promotions like "Dinner & a Movie" play major roles at cable Superstation TBS.

Age: 36

Title: Senior VP-marketing, TBS

Insight: TV has found itself in the event business.

Opinion: Viewers look for identity from networks; promotions add dimensions to networks. It's vital to interact with viewers off-screen as well.

Tip: The best promotion ideas come from small, unusual places. Advertisers want big, original ideas.

Prediction: The Internet will become vital to communicate with viewers. Young people are online.

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