Title: advertising director
Insight: Music is the most powerful passion among young urban adults, and it cuts across all racial lines. The audience for urban music is general, not racially divided.
Tip: Young adults are cynical and wise to superficial corporate messages and politically correct ads.
Prediction: Internet advertising will develop measurement devices before it succeeds as a true ad medium.
Peeve: Media and advertiser executives who don't actually read and explore magazines.