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ON A ROLL: LEN BURNETT

Published on .

Len Burnett has used events and promotions to help woo advertisers since joining Vibe upon its launch in 1993. The music magazine now boasts circulation of 450,000.

Age: 32

Title: advertising director

Insight: Music is the most powerful passion among young urban adults, and it cuts across all racial lines. The audience for urban music is general, not racially divided.

Tip: Young adults are cynical and wise to superficial corporate messages and politically correct ads.

Prediction: Internet advertising will develop measurement devices before it succeeds as a true ad medium.

Peeve: Media and advertiser executives who don't actually read and explore magazines.

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