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Published on .

Attendance at Harlem Globetrotters games has doubled and revenue has tripled since longtime Honeywell executive Mannie Jackson bought the team in 1993. Global interest is also soaring for the two 11-member teams.

Age: 56

Tip: Precisely define your business and you can't lose.

Hot spot: Individual and family sports, grass-roots participation.

Rule: Every athlete must also be on the marketing team.

Prediction: Entertainment will become more vital than team competition.

Pet peeve: When companies spend tons of money on sponsorship without knowing why.

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