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ON A ROLL; MARC ROSENBERG

Published on .

Marc Rosenberg oversees promotional tie-ins for Vernon Hills, Ill.-based toymaker Tiger Electronics, including on-pack, in-store and on-air efforts. Recent partners: Nabisco Foods, Kellogg Co., Kraft Foods and Coca-Cola Co.

Age: 31

Title: VP-public relations and promotions

Prediction: Promotions will become more important for targeting kids as youth TV ratings drop.

Opinion: The Internet isn't a mass promotional channel yet. Computers have changed kids' lifestyles.

Tip: Retailers cannot rely on manufacturers alone for promotions. Stores need internal creativity.

Peeve: Anyone who thinks consumers are stupid.

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