Title: president, Lyons Group, New York
Insight: We sought ideals in the 1980s. Now, we relate to more normal-looking folks in ads, neighbor types, without air-brushing.
Fact: With the exception of cosmetics, ordinary-looking people sell more products than super-beautiful types.
Warning: Although super-glamorous is out, fat and bald will never be in. Wrinkles are now acceptable.
Tip: Watch how Wal-Mart and McDonald's use "ordinary" models in ads; others are following them.