×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ON A ROLL:MITCHELL BERK

Published on .

Mitchell Berk teams major entertainers like Kenny Rogers, Ringo Starr and Trisha Yearwood with integrated marketing programs for Dole Foods, Budweiser, Alberto-Culver and Discover Card, among others. Going solo in 1985, he now has 41 employees.

Age: 40

Title: president, Entertainment Marketing, Chicago

Goal: Accelerate marketing plans through entertainment. Make marketing multi-dimensional.

Tip: Think of global strategies, not global campaigns.

Secret to success: Resistance to the word "no." Be a details freak. Use subtle-touch marketing.

Most Popular
In this article: