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Published on .

Nancy Weber joined The New York Times Co. Magazine Group this year, overseeing promotions for such titles as Golf Digest, and Snow Country.

Age: 37

Title: VP-marketing and promotion

Goal: Designing promotions and events involving readers with brands.

Insight: Women want to read the real golf magazines, not women's golf magazines.

Fact: Women are major purchasers of sporting goods and equipment. Affluent people play.

Tip: All promotions must have multiple layers.

Peeve: When women are overlooked in sports marketing. Women dominated the Olympics.

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