Title: Senior director, Catalina Marketing, St. Petersburg, Fla.
Goal: Create systems rewarding repeat customers.
Hot: Glitzier promotions offering travel, sports and fantasy prizes. But cash remains the most popular prize.
Growing: Local, grass-roots and college sports promotions. Promos involving families and male shoppers.
Tip: Our hyperspeed culture demands instant gratification rewards. People refuse to wait for results.