Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Fred Ostern helps Fotoball create consumer promotions for companies like Burger King Corp. and Coca-Cola Co. using baseballs and footballs emblazoned with photos of baseball and football team logos and players. Since 1992 when sales reached $2.2 million, Fotoball's sales soared to $7.2 million last year.

Age: 34

Title: VP-marketing, Fotoball, San Diego.

Goal: Use licensing to drive unique sports promotions.

Challenge: Finding perfect synergies between sports heroes and retailers.

Prediction: College sports will have no labor problems this year.

Tip: Harness local sports passions in local promotions.

Pet peeve: Getting caught in the middle in headquarters vs. field manager marketing decisions.

Most Popular
In this article: