×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ON A ROLL ROBERT HOPTON

Published on .

Robert Hopton spent eight years at Kraft Foods before becoming director of marketing services and development in 1994. He coordinates cross-brand integrated promotions including the recent Kraft Country Cookin' Fest.

Age: 34

Goal: Bringing brand teams together for unified marketing initiatives.

Commitment: Think nationally, act locally in promotions.

Fact: Sampling outside the store complements in-store programs.

Watch for: More product marketing and sampling as entertainment.

Tip: Avoid hard-sell promos. Entertain consumers.

In this article:
Most Popular