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Published on .

Robert Hopton spent eight years at Kraft Foods before becoming director of marketing services and development in 1994. He coordinates cross-brand integrated promotions including the recent Kraft Country Cookin' Fest.

Age: 34

Goal: Bringing brand teams together for unified marketing initiatives.

Commitment: Think nationally, act locally in promotions.

Fact: Sampling outside the store complements in-store programs.

Watch for: More product marketing and sampling as entertainment.

Tip: Avoid hard-sell promos. Entertain consumers.

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