ON A ROLL
Frank Vuono brought years of experience in NFL licensing to bear when he formed his own sports marketing agency in 1993. The shop played a key role in Burger King Corp.'s recent entry into college sports marketing.
Title: President, Integrated Sports International, East Rutherford, N.J.
Challenge: Developing alternative ways to add value to sports marketing relationships.
Goal: Becoming powerful yet lean, mean and disciplined.
Prediction: Women will someday
Thrill: Breaking new ground; creating first-time marketing relationships.
Pet peeve: Saying no to interesting, new fringe sports offerings not suited to mass marketing