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ON A ROLL;SPORTS PRO

Published on .

Frank Vuono

ON A ROLL

Frank Vuono brought years of experience in NFL licensing to bear when he formed his own sports marketing agency in 1993. The shop played a key role in Burger King Corp.'s recent entry into college sports marketing.

Age: 39

Title: President, Integrated Sports International, East Rutherford, N.J.

Challenge: Developing alternative ways to add value to sports marketing relationships.

Goal: Becoming powerful yet lean, mean and disciplined.

Prediction: Women will someday

Thrill: Breaking new ground; creating first-time marketing relationships.

Pet peeve: Saying no to interesting, new fringe sports offerings not suited to mass marketing

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