ON A ROLL;STREET TALK

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Since co-founding U.S. Marketing & Promotions in 1983, Michael Napoliello has brought national brand strategies into the stores, bars and streets for Miller Brewing Co., Nabisco and others.

Age: 32

Title: Partner, USM&P, Palos Verdes Estates, Calif.

Goal: Bridging the gap between marketing and sales departments.

Challenge: Integrating local marketing into long-term brand goals.

Tip: Plan field marketing strategies first, not last.

Prediction: Ad agencies will spend less time on Madison Avenue and more time in the field, where the customers are.

Pet peeves: Big meetings. Small ideas. Voice-mail.

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