Title: Partner, USM&P, Palos Verdes Estates, Calif.
Goal: Bridging the gap between marketing and sales departments.
Challenge: Integrating local marketing into long-term brand goals.
Tip: Plan field marketing strategies first, not last.
Prediction: Ad agencies will spend less time on Madison Avenue and more time in the field, where the customers are.
Pet peeves: Big meetings. Small ideas. Voice-mail.