Title: president, Soccer Marketing, Miami
Fact: Soccer is the world's No. 1 sport, and it drew the most spectators at the Olympics.
Insight: U.S. marketers haven't begun to tap soccer.
Opinion: TV soccer needs improvement, more entertainment. Today's youth is tomorrow's TV soccer audience, and marketers need to wake up to it.
Bet on: U.S. soccer now, women's soccer later.
Pet peeve: Americans are uneducated about soccer.