Title: VP-promotions, Sosa, Bromley, Aguilar, Noble & Associates, San Antonio
Insight: Hispanic marketing is a high-yield investment.
Tip: Look beyond demographics. Forecast market trends, not geographic and ethnic population growth.
Primed for growth: Hispanic-targeted financial services.
Hot: Hispanic promotions for cosmetics and haircare.
New: Web sites and infomercials for Hispanics.
Prediction: Retail Hispanic promotions will explode.