ON A ROLL: TONY SUAREZ

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Hispanic promotions expert Tony Suarez learned marketers' needs during more than a dozen years at package-goods companies; he shifted to his present post in 1994.

Age: 40

Title: VP-promotions, Sosa, Bromley, Aguilar, Noble & Associates, San Antonio

Insight: Hispanic marketing is a high-yield investment.

Tip: Look beyond demographics. Forecast market trends, not geographic and ethnic population growth.

Primed for growth: Hispanic-targeted financial services.

Hot: Hispanic promotions for cosmetics and haircare.

New: Web sites and infomercials for Hispanics.

Prediction: Retail Hispanic promotions will explode.

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