×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ON A ROLL: TONY SUAREZ

Published on .

Hispanic promotions expert Tony Suarez learned marketers' needs during more than a dozen years at package-goods companies; he shifted to his present post in 1994.

Age: 40

Title: VP-promotions, Sosa, Bromley, Aguilar, Noble & Associates, San Antonio

Insight: Hispanic marketing is a high-yield investment.

Tip: Look beyond demographics. Forecast market trends, not geographic and ethnic population growth.

Primed for growth: Hispanic-targeted financial services.

Hot: Hispanic promotions for cosmetics and haircare.

New: Web sites and infomercials for Hispanics.

Prediction: Retail Hispanic promotions will explode.

In this article:
Most Popular